Should my company start a podcast?

5 Questions to Ask When Considering a Podcast

In the ever-evolving landscape of digital marketing, podcasts have emerged as a powerful tool for companies to engage with their audience on a more personal level. But how do you know if it’s the right course for your company? Here are five crucial questions you should ask if you're considering launching a podcast.

1. Are you trying to establish your company as a thought leader and industry expert?
   A well-produced podcast allows businesses to showcase their expertise, positioning them as authoritative voices within their industry or niche.
   

2. Could you benefit from fostering better, stronger relationships?
   Really what business couldn’t? Through engaging storytelling and intimate conversations, podcasts can help you build trust and loyalty over time, and ultimately create stronger connections.  
   

3. Are you trying to expand your reach?
   Podcasts provide a versatile platform for content distribution and can reach audiences across different platforms and devices. For companies, this is a great way to increase brand visibility and audience reach.
   

4. Have you been trying to drive engagement?
   With the ability to provide valuable, entertaining content, podcasts captivate audiences, encouraging active participation, feedback, and social sharing. Through this interaction, they are a great channel for driving higher levels of engagement.
   

5. Are you constantly looking for content to promote and reuse?
   You can think of a podcast as an idea generator. With each episode, you’ll have compelling content at your disposal that’s perfect for repurposing into blog posts, social media snippets, email newsletters, landing page copy and more! 

If you’ve answered yes to any of these questions, creating a podcast could be beneficial for your company. As for getting started, it’s easier than you think! From content creation to hosting and production, we can help you harness the power of podcasts

Need help starting your podcast?

Our sister company, Left Hook Videos, not only specializes in video content, but they also create podcasts for companies AND video it, so you have two mediums to promote. Here is an example in the video below of how we can set up your podcast.

Contact us today at info@ideadrenaline.com to get started!